I’m about to change the way you look at waxing!

Bethany Burdine

Meet Bethany–or as we call her, Queen Bee. She’s a dedicated esthetician whose life’s passion is to de-fuzz. She thrives on making men and women feel good about themselves, inside and out. Bethany opened Fuzzy Bee Waxing Studio to take the sting out of self-care and reveal your beautiful skin. Inside her studio at Sola Salons in Apex, Bethany has created a comfortable setting for anyone to receive various hair removal services.

Saying that working with Bethany was a pleasure is an understatement–we loved her enthusiasm! We are so grateful that she entrusted us with her vision. Bethany made an investment in herself, that has paid off in all aspects of her business. This project was a true collaboration which you can experience through her branding and in her studio space. Bethany is bold and open to all of our (seemingly) crazy ideas–even if that means rolling around on the grass with a pineapple! Bethany’s not just a client, she’s now a part of the Illume Sisterhood.


Bethany made an investment in our Elevate Package, a customized social media makeover package + print collateral. We helped illuminate her business by creating a visual brand identity that connected Bethany with her ideal clients.

We developed her Weebly site (fuzzybeewaxingstudio.com) and now her clients can book with ease with an embedded Square scheduler!

Brand Style Guide

Web + Social Media

Additional Investments

Print Collateral

Rebel Undone ⇥